In this exciting episode, we dive into the world of the brightest names in rugby—those whose talent, charisma, and marketability make them global icons. This isn’t about the best players in the game; it’s about the ones who own the spotlight. From thrilling performances on the field to trendsetting moves off it, these athletes command attention, dominate social media, and make brands and fans alike flock to their orbit.
Returning to the studio is Steve Martin, a sports marketing guru who has worked with legends like Tiger Woods, Lionel Messi, David Beckham, Cristiano Ronaldo, and Rory McIlroy. Steve shares insights from his impressive career and discusses his latest venture, MSQ Sport + Entertainment, where he helps connect brands, athletes, and audiences through groundbreaking strategies and experiences.
00:00 Intro 02:00 Catching up with Steve Martin 07:34 Who are the most marketable athletes in the world? 13:00 A reminder of our 2023 list top 10 15:00 Siya Kolisi 18:00 Antoine Dupont 23:30 Ardie Savea 27:40 Cheslin Kolbe 31:58 Eben Etzebeth 34:18 Finn Russell 38:35 Ilona Maher 43:30 Maro Itoje 46:11 Marcus Smith 48:35 How do the men’s and women’s game differ? 50:30 Joseph Sua'ali'i 54:17 Caelan Doris 57:30 Ellie Kildunne 59:30 Anymore for anymore? 01:01:57 Our Top 10 revealed
